General Information
NameMs. Asi Greenstein Messica
DepartmentDepartment of Software and Information Systems Engineering
Personal Web SitePersonal Web Site



1989 B.Sc. Physics and Computer Science, Tel Aviv University 

1995 M.Sc. Physics (Artificial Neural Networks), Tel Aviv University

2004 MBA Marketing, Bar Ilan University


Research Interests


Recommender systems

Cyber security

Privacy preserving data mining


Research Abstract

 My Phd research focuses on modeling personalized pricing/discount sensitivity and its incorporation in recommender system to improve eCommerce commercial performance.