Interactive Audience Selection Tool For Distributing A Mobile Campaign

Porat, Talya; Naamani-Dery, Lihi; Rokach, Lior; Shapira, Bracha

Talya Porat, Lihi Naamani-Dery, Lior Rokach, and Bracha Shapira. Interactive audience selection tool for distributing a mobile campaign. Proceedings of the IADIS Information Systems 2010 (IS 2010) Conference, Porto, Portugalpp. 362-366, 2010. (PDF) (More details)