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| Jarvenpaa, S.L., Tractinsky, N., Vitale, M. (2000) Consumer Trust in an Internet Store, Information Technology and Management , 1(1-2): 45-71. |
Abstract The study reported here raises some questions about the conventional wisdom that the Internet creates a "level playing field" for large and small retailers and for retailers with and without an established reputation. In our study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store. After describing our research methods and results, we draw some implications for Internet merchants. Paper ... |
| Jarvenpaa, S.L. and Tractinsky, N. (1999) Consumer Trust in an Internet Store: A Cross-Cultural Validation, Journal of Computer-Mediated Communication, 5(2). |
Abstract Many have speculated that trust plays a critical role in stimulating consumer purchases over the Internet. Most of the speculations have rallied around U.S. consumers purchasing from U.S. based online merchants. The global nature of the Internet raises questions about the robustness of trust effects across cultures. Culture may also affect the antecedents of consumer trust; that is, consumers in different cultures might have differing expectations of what makes a web merchant trustworthy. Here we report on a cross cultural validation of an Internet consumer trust model. The model examined both antecedents and consequences of consumer trust in a Web merchant. The results provide tentative support for the generalizability of the model. Paper... |
| Gefen, D., Rao, S.V., and Tractinsky, N. (2003) The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications, Proceedings of the 36th Hawaii International Conference on System Sciences, Island of Hawaii, January 6-9, 2003, Computer Society Press, 2003. |
Reflections on some of the problems associated with studying trust and risk in e-commerce. During my research projects on trust (especially the unpublished ones...) I became increasingly aware of those problems. Here are some of those thoughts. Paper... |